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Alabama Furniture Market
Welcome to Alabama furniture Market, we have what your looking for...just not right now...
Ux Designer Ricardo Estrada
Objective
enhance performance & usability of website
Scope
Research
Synthesis
Ideate & Design
Iterate & Deliver
As my testers looked frustrated at the screen, you can tell they were looking for the option to add this couch to the cart. I mean, they did search for one after all, why would the website prioritize results to the top of the screen that weren’t available? Where’s the “add to cart” button?
Earlier, confusion set in during the filtering and sorting phase. Users weren’t able to sort for pricing preference and finding specific features was like navigating a maze.
By enhancing the usability and performance standards of the website, we will improve the user experience on Alabama furnitures’ extensive website.
started talking to users about furniture shopping experiences in the past and about some of their favorite pieces. and what they expect to see when on a furniture website to understand what people loved and loathed. what matters most when buying furniture and how they like to browse
performed a usability test to see what worked and what didnt on the current site
users found the site to look and feel old
searches results werent in stock
sorting for price and filtering for specific features like love seats, wasn't apparent.
theresfore searching and buying were a problem, damn! (retrospective journey map)
persona was like this and did this, wants to on our site but... these problelms, difficult confusing shock at checkout
problem statement
Users want to browse furniture at their own pace and checkout without surprises.
HMW
Help users checkout without surprises
Make browsing enjoyable
Match the customers style and pace
card sort / task analysis / heuristics
HOME DECOR IN LIVING ROOM
MATRESS UNDER BEDDING
INCREASE ENGAGEMENT w/ suggestions sorting problem
1ST 2 = 4/5 - CART DOESNT PROMPT WHEN ITEM IS ADDED, ISNT VISIBLE WHEN SCOLLING = - CONVERSION AND USER IS BLIND TO WHAT IS HAPPENEING
test results -
emergency exit click anywhere to leave search
livivng room tiles category active
reviews missing
filter always showing
coupons in cart sooner
we learned that users like a image, words and contrast to help them orient themselves on the page
users want suggestions to help them browse with ease
dotn want to think whether the item is in stock or not, make that aboundantly clear
want feedback for cart not popping up
people want to sort adn filter to make searchign managable without feeling overwhelmed
PDP want confirmation of features, reviews and price so they can move forward
users want flexible options to pay
still have work to do with review incorporated, pricing options like affirm and lay away examples so people know what itll cost.
compare items side by side
Wireframes
There may be no better way to communicate what we do than through images. As you browse the site, take a few moments to let your eyes linger here, and see if you can get a feel for our signature touch, as if you were furniture shopping
Prototype
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